Introduction Accenture Media Management has been commissioned by the International Food & Beverage Alliance (IFBA) to produce this report on behalf of its members:

The Coca-Cola Company, Ferrero, General Mills, Grupo Bimbo, Kellogg’s, Kraft Foods, Mars, Nestlé, PepsiCo and Unilever.

IFBA is a group of leading food and non-alcoholic beverage companies with a global presence who share a common goal of helping consumers in all nations achieve balanced diets and active, healthy lifestyles. In May 2008, they committed to five actions in support of the World Health Organization’s 2004 Global Strategy on Diet, Physical Activity and Health, including a commitment to extend their existing policies on responsible advertising and marketing to children, globally.1 In practice, this means changing the way they advertise to children so as to emphasize better-for-you choices and promote physical activity. IFBA members also committed to third-party monitoring of the implementation of this commitment globally.

In September 2011, IFBA engaged us to monitor its members’ compliance in television, print and internet advertising with their stated global marketing and advertising to children policy

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